Thursday, March 26, 2009

Something fun to advertise or change it's whole identity?

I am on my summer break from uni and want to practice my design skills and hopefully do some stuff that might be able to go in to my portfolio. I want to make my own project and maybe rebrand a company that maybe could maybe do with a make over. Any ideas as to what company I could do? Eg changing logo, advertising campaign, identity, etc?
Something fun to advertise or change it%26#039;s whole identity?
Does it have to be well known? If so, shops like Dorothy Perkins and Burtons are sort of bland despite having some good stuff. DP in particular seems to be marketed at grannies IMO. You could maybe renovate a cheap supermarket like morrison%26#039;s so it got a more updated image?





If you%26#039;re just doing it for fun and practice, you could choose a local small business. Many of them have good services but lack the funds to get proper designers in so many cafes/ restaurants/ estate agents get overlooked as they don%26#039;t look as swish as bigger named providers. I think if you%26#039;re looking for jobs in the area this could also help you as it shows a more personal touch.
Something fun to advertise or change it%26#039;s whole identity?
Hi,





I have a lot of experience marketing small companies online (I have 3 companies). One of the best ways is to sign up at business directories and protals. These are basically listings of businesses (simliar to the phone book). The advantage is that these portals usually get a lot of traffic and they%26#039;re ranked high on Google because of all the quality links they contain.





My favorite portal is called Directory Exclusive. I signed up a few weeks ago because they%26#039;re giving a away a free business card holder when a person enter%26#039;s their company info. I received it in the mail 3 days ago =)





I don%26#039;t know if they still have that promotion, but you can try to get the free card holder here:








http://www.my-directory-exclusive.info





Good Luck
Reply:That%26#039;s a great idea!


Try asking in small business forums - this is a good one which i like to use http://www.uksmallbusinessfocus.co.uk/in...


Good luck. Rebecca

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