as i%26#039;m new in advertising and i need help
How to create a ophthalmic products questionnaire?
The toughest, and most important part about a questionnaire is figuring out what questions to ask and exactly how to ask them. In other words, take the time to plan it out well. Imagine what types of answers you might get, and foresee what you will be able to do with the information you gather.
Also, be sure to give an %26quot;out%26quot; for every question. For example, if you ask a question about contact lenses but the person taking your questionnaire doesn%26#039;t wear contacts, provide an answer they can use, such as: %26quot;I wear glasses only%26quot; or %26quot;N/A%26quot; or %26quot;I do not currently use ophthalmic products.%26quot; This will help you fully understand and properly categorize the survey results.
I%26#039;ve seen WAY too many questionnaires with results that cannot be tabulated easily, or that provide results which do not give a full picture of what the target customer wants or needs. Yours should be informative and useful!
Best of luck on your questionnaire!
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