Saturday, April 18, 2009

A simplified marketing plan outline for a medium sized recruitement company?

Month 1:


Submit articles and photos about the business (and provide the URL, requesting recruits and employers to sign up), to the local newspapers. Ensure that the website content is FULL of industry buzz words and key words that people will use to search for a company like yours. Make sure your business is well-represented on Yahoo!Local.


Cost: $0 (the only cost is time)


Sales: $1000





Month 2:


Buy business cards for all employees and contractors, distribute them to everyone you meet, take out some pay-per-click ads, do an Open House at the office for clients and recruits (or some event that would invite them to come together).


Cost: $5000


Sales: $20,000





Month 3:


Visit recruits and their new place of employment and take them to lunch. Learn more about the company, and ask them to keep an eye out for you. Keep in touch with them, they have their fingers on the pulse of what the company%26#039;s immediate needs are!


Cost: $1000


Sales: $50,000





I hope this helps...


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